UAE Team Emirates XRG and Analog Join Forces to Drive Innovation in Cycling

Analog becomes the Official Technology Sponsor of UAE Emirates XRG and UAE Team ADQ, two elite teams on the men’s and women’s UCI World Tour, respectively.

Abu Dhabi, UAE – January, 2025

Analog, a leader in adaptive intelligence, edge computing, and mixed reality, announces two strategic partnerships in professional cycling, as it becomes the Official Technology Sponsor of UAE Emirates XRG and UAE Team ADQ, two elite teams on the men’s and women’s UCI World Tour, respectively.

The partnerships, which are built on a collective ambition to enhance human performance in cycling, will provide both UAE Emirates XRG and UAE Team ADQ with exclusive access to the Analog Sports platform, a revolutionary technology developed and tested during the 2024 season in collaboration with the teams’ riders, coaches, sports directors, medical staff and logistics managers.

The platform, powered by Ana ‘Analog Neural Agent’ enables advanced data analytics across the entire team ecosystem to help optimize and unlock both human and organizational potential in four core areas pre, during and post-race:

• – Adaptive Intelligence for Strategy & Training
• – Rider Recovery & Readiness
• – Automated Reporting & Holistic Communication
• – Roster Planning, Team Selection & Optimized Travel Logistics

Alex Kipman, Founder and CEO of Analog said: “Analog’s partnership with UAE Emirates XRG and UAE Team ADQ is a landmark step for human-centric solutions in professional cycling – and beyond. Analog Sports is quickly evolving into a fully integrated platform for team management and performance. Testing our platform in one of the most physically, strategically and logistically demanding sports in the world – with some of the best athletes on the planet – will ensure we are able to create and launch an unrivalled product when we take it to market.”

Mauro Gianetti, CEO and Team Principal UAE Emirates XRG said: “We are privileged to have Analog as a partner and proud of the work we have collaborated on behind the scenes over the past 12 months. The Analog Sports platform has already provided our riders and staff with a competitive advantage and, as we prepare for the 2025 season, we are excited to further develop the product, to ensure we remain at the cutting edge of technology and innovation in sport.”

Melissa Moncada, President and Head of UAE Team ADQ said: “This partnership with Analog makes us particularly proud. Technology and artificial intelligence play an increasingly decisive role in sports, especially in cycling. Having such an innovative and influential company by our side will undoubtedly provide immense support for the growth of our team and our project in every aspect.”

Guided by its mission to empower people to create a future without limits, Analog remains committed to nurturing the communities it serves, helping individuals, organizations and ecosystems to reimagine what’s possible – championing adaptive intelligence, authentic human connections and limitless innovation for the global athletic community.